From Interior Designer to French Couture for the Home

In the world of luxury interior design, few names evoke the same sense of sophisticated bohemian elegance as Bérengère Leroy. What began as a career in interior decoration has blossomed into a celebrated brand that reimagines custom furniture as an art form, blending French craftsmanship with contemporary sensibility.

The designer’s journey took a pivotal turn in 2014 when she was renovating a farmhouse in the Lubéron region. Unable to find the perfect sofa that would create the harmony she envisioned, she made the bold decision to design and create one herself. That moment of creative problem-solving would become the foundation of an entirely new venture.

The Philosophy: Where Bohemian Meets Sophistication

Maison Bérengère Leroy creates what they describe as “a luxury of emotion and mindfulness,” with each piece crafted in their workshops following artisanal traditions. The brand’s aesthetic is distinctly recognizable—a blend of modern elegance and bohemian warmth that feels both luxurious and lived-in.

Drawing inspiration from fashion houses, particularly Italian craftsmanship and Roberto Cavalli, Leroy brings a couturier’s eye to furniture design. Her approach mirrors the meticulous attention to detail found in high fashion, where every element contributes to a cohesive vision. As she notes, what captivates her about the fashion world is the audacity and emotion distilled into fleeting moments of beauty—a philosophy she translates into furniture that’s designed to endure.

The Collections: Customization as Standard

The hallmark of Bérengère Leroy’s brand is complete customization. The brand’s custom sofas were created in 2015 to offer unique interiors with a characteristically French-chic and bohemian signature, and the range has since expanded to include fabric collections, custom curtains, and rugs.

Among the popular collections, the “Mille Et Une Nuit” (One Thousand and One Nights) sofa stands out as a customer favorite. This model can be configured as a corner sofa with optional armrests and dressed in various stonewashed linen editions, allowing clients to mix textures and create truly personalized pieces.

The customization extends far beyond dimensions. Clients can choose from an array of premium fabrics including stonewashed linen, natural velvet, and exclusive textile designs. Sofa covers can be quilted or removable, even featuring double-sided designs with a summer side and winter side, allowing for seasonal transformations of the same piece.

Sustainability Meets Luxury

In an era where conscious consumption matters, Bérengère Leroy has woven environmental responsibility into the fabric of her brand. The company increasingly uses recycled materials, with fabrics woven in Italy and certified OEKO-TEX, while foams and woods are eco-friendly. Notably, the brand takes an ethical stance by excluding feathers and fur from all products, making every creation animal-friendly.

The manufacturing process emphasizes local craftsmanship. With over a decade of experience in prestige property renovation, the brand transforms spaces into refined environments, with production primarily based in Provence and Tunisia.

The Woman Behind the Brand

Born in Saumur—the same town as Gabrielle Chanel—Bérengère Leroy believes in meaningful coincidences. A Libra with Libra rising, she speaks of having an innate sense of balance that permeates her work and life. This equilibrium is evident in how she harmonizes contrasting elements: soft and strong materials, modern and traditional aesthetics, luxury and approachability.

Beyond design, Leroy finds inspiration in unexpected places. She keeps four horses in Saint-Rémy-de-Provence and credits equine therapy as a source of confidence and strength, even incorporating equestrian imagery into her Parisian boutique.

The Expansion: From Provence to Paris and Beyond

The brand’s first Paris boutique opened in 2019 at 54 rue Étienne-Marcel in the 2nd arrondissement, bringing the Provençal aesthetic to the capital. The headquarters and showroom remain in Saint-Rémy-de-Provence, where the brand maintains its roots in the sun-drenched landscapes of the Alpilles.

The brand now operates three showrooms across Paris, Saint-Rémy-de-Provence, and Cannes, with plans for continued growth. The pieces are also available through a network of approximately 50 authorized retailers worldwide, making the sophisticated bohemian style accessible to an international clientele.

The Investment: Pricing and Process

For those considering a Bérengère Leroy piece, the investment reflects the bespoke nature and quality of craftsmanship. Sofas are priced by the linear meter at €1,690 per meter, with all cushions, fabric choices, and even complex finishes like piping or braids included in this price. The sofa cover, considered a third layer, is additional.

Manufacturing time is approximately four weeks, with pieces made to order in the brand’s workshops. This timeline ensures each creation receives the individual attention it deserves while remaining relatively efficient for custom furniture.

The Experience: More Than Just Furniture

What sets Bérengère Leroy apart is the boutique experience itself. The showrooms—whether in the heart of Paris or the tranquil streets of Saint-Rémy-de-Provence—are designed as immersive environments where clients can envision how pieces will transform their own spaces. Staff members like Barbara and Céline receive frequent praise for their personalized service, often visiting clients’ homes to ensure perfect integration with existing décor.

The designer approaches each project like a custom-tailored suit, studying the personalities of homeowners before beginning work to ensure unique creations. This consultation-based approach transforms furniture shopping into a collaborative creative process.

The Future of Sophisticated Bohemian Living

With multiple collections launched each year and continued expansion across France and internationally, Bérengère Leroy has established herself as a significant voice in luxury home furnishings. The brand occupies a unique niche—offering the customization and quality of haute couture in furniture form, while maintaining an approachable, warm aesthetic that feels anything but stuffy.

For those seeking to create interiors that balance sophistication with soul, timeless elegance with contemporary comfort, Bérengère Leroy offers a compelling vision. Each piece tells a story of craftsmanship, sustainability, and the belief that our living spaces should reflect not just good taste, but genuine emotion and personality.

In a world of mass production and fleeting trends, Bérengère Leroy stands as a testament to the enduring appeal of things made slowly, thoughtfully, and beautifully—one custom sofa at a time.

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For more information, visit the Bérengère Leroy showrooms in Paris (54 rue Étienne-Marcel), Saint-Rémy-de-Provence, or Cannes, or explore the collections at http://berengereleroy.fr

Photo Courtsey : Bérengère Leroy