By the LUSH Magazine Beauty Editors
Photo Credit: Estée Lauder
There’s something ineffably captivating about Daisy Edgar-Jones. Perhaps it’s the way she carries herself with an understated confidence that feels refreshingly authentic in an era of curated perfection. Or maybe it’s that luminous, dewy complexion that seems to glow from within—the kind of skin we’ve all desperately been chasing with our ten-step routines and LED masks. Whatever the magic ingredient is, Estée Lauder has clearly taken notice.
The iconic beauty house has just announced that the 27-year-old British actress is joining their prestigious roster as the newest Global Brand Ambassador, and honestly? We couldn’t be more thrilled.
A Match Made in Beauty Heaven
Set to debut on February 2nd across print, digital, and in-store campaigns, Daisy will represent the full spectrum of Estée Lauder’s offerings—from skincare to makeup to fragrance. She joins an illustrious family of global talent including Ana de Armas, Karlie Kloss, and Paulina Porizkova, but there’s something distinctly now about this appointment.
“As an actress, I love how makeup can tell a story of who we are,” Daisy shared in the announcement. “I have always admired how Estée Lauder celebrates confidence and individuality in women. The legacy, elegance, and strength of the brand is so inspiring. It feels surreal to be part of the Estée Lauder family – and it truly feels like a family.”
Justin Boxford, Global Brand President of Estée Lauder, captured exactly what makes this partnership so compelling: “Daisy is very much the breakout star of her generation. Not only is she an incredibly gifted actress, but she embodies the ethos of the Estée Lauder brand. She is aspirational yet approachable, and her confident, youthful spirit and innate sense of style will inspire consumers across generations.”
That phrase—”aspirational yet approachable”—is precisely what resonates. In an industry often criticized for perpetuating unattainable standards, Daisy’s aesthetic feels deliciously real.
The Daisy Edgar-Jones Beauty Philosophy
Anyone who has followed Daisy’s meteoric rise since Normal People captured hearts in 2020 knows that her approach to beauty is refreshingly minimalist. Her signature look is all about enhancing rather than masking—think flushed cheeks, fluttery lashes, and that coveted “no-makeup” makeup glow that actually takes serious skill to achieve.
Her beauty preferences lean toward the natural and understated. She’s been vocal about favoring nude lips (though she’s not afraid of a rosy flush), her love affair with eyeliner (particularly a subtle cat-eye), and her commitment to that fresh, youthful complexion. During the Normal People filming, makeup artist Sharon Doyle cleverly used blush placement to help tell the story of her character Marianne aging from seventeen to twenty-two—a technique Daisy has incorporated into her own routine.
The actress has shared in past interviews that she often reaches for hydrating primers, light-coverage foundations, and products that let her skin breathe. Her go-to products have included everything from Hourglass (she’s a devoted fan of their Voyeur Waterproof Liquid Liner) to Rhode’s Pocket Blush in Sleepy Girl, Prada’s soft-focus foundation, and Victoria Beckham Beauty’s kajal liners.
A Star on the Rise
From her breakthrough performance opposite Paul Mescal in Normal People—which earned her a Golden Globe nomination—to leading roles in Where the Crawdads Sing, Twisters, and the recent On Swift Horses, Daisy has proven her versatility both on screen and on the red carpet. Her upcoming projects include Sense and Sensibility (arriving September 2026), A Place in Hell alongside Michelle Williams, and the Netflix thriller Here Comes the Flood with Denzel Washington and Robert Pattinson.
Beyond Estée Lauder, she’s also been building an impressive portfolio of brand partnerships. In September 2025, she became the global ambassador for French jeweler Boucheron, and earlier that year, she appeared in Gucci’s “Gucci Lido” campaign. Each collaboration feels carefully curated, reflecting brands that celebrate artistry, heritage, and individual expression—values that clearly align with Daisy’s own.
Why This Partnership Matters
In a beauty landscape increasingly dominated by influencers and overnight sensations, there’s something deeply reassuring about a brand like Estée Lauder—with its legacy dating back to 1946 and founder Estée Lauder herself being one of the world’s first female entrepreneurs—choosing an ambassador who represents substance alongside beauty.
Daisy Edgar-Jones isn’t just a pretty face (though she certainly is that). She’s a serious actress with range, someone whose beauty aesthetic celebrates natural elegance over heavily filtered perfection, and whose personal style evolves organically rather than following every passing trend.
For those of us who’ve been studying her makeup looks obsessively (guilty as charged), this partnership feels like validation of what we’ve known all along: less really can be more, and the most beautiful thing you can wear is confidence in your own skin.
What to Expect
While details of the February 2nd campaign remain under wraps, we’re already imagining the possibilities. Will we see Daisy showcasing Estée Lauder’s Advanced Night Repair with her signature dewy glow? Perhaps she’ll be the face of a new lip collection that celebrates those perfectly understated rosy tones she loves? Or maybe—just maybe—there will be a fragrance moment that captures her fresh, approachable elegance?
Whatever the creative direction, one thing is certain: this is a partnership that feels authentic, inspired, and perfectly timed. In Daisy Edgar-Jones, Estée Lauder has found not just a beautiful face, but a genuine voice for a generation that values authenticity, individuality, and the kind of timeless elegance that never goes out of style.
Mark your calendars for February 2nd, beauty lovers. Something tells us this is going to be special.
Stay tuned to LUSH Magazine for exclusive coverage of Daisy’s debut Estée Lauder campaign, along with our breakdown of how to recreate her signature looks.
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