A Bold New Era of Immersive Escape Arrives in Dallas, Blending Culture, Creativity & Unforgettable Play.

Dallas, TX — December 2025 — A brand-new fan destination has opened its doors at the iconic Galleria Dallas, transforming more than 100,000 square feet of space into a bold, story-driven world of entertainment, dining, shopping, art, and interactive play.

HOUSE Dallas is designed as an immersive experience center — a place to celebrate beloved screen universes through physical environments, themed attractions, and curated spaces that invite guests to step directly into the stories they love. The venue offers a blend of free-roam entry and ticketed adventures, making it as accessible as it is ambitious.

A Texas-Sized Grand Opening

Opening night arrived with star power, community spirit, and unmistakable Texas pride. The evening’s festivities were kicked off by America’s Sweethearts — the Dallas Cowboy Cheerleaders, who brought electric energy to the celebration and welcomed guests with unmistakable Dallas style.

The guest list was no less dazzling. Those in attendance included:

• From Stranger Things: David Harbour (Jim Hopper), Cara Buono (Karen Wheeler), Joe Chrest (Ted Wheeler), and Jake Connelly (Derek)
• From Virgin River: Alexandra Breckenridge (Melinda “Mel” Monroe), Zibby Allen (Brie Sheridan)
• From Selling Sunset: Christine Quinn
• From Squid Game: The Challenge: Perla Figuereo, Jeffrey Figuereo
• From WWE Raw: Raquel Rodriguez, Roxanne Perez
• From Love Is Blind Season 4: Brett Brown, Tiffany Pennywell
• From Love Is Blind Season 8: Daniel Hastings, Taylor Hastings
• From We Can Be Heroes: YaYa Gosselin

Other notable guests from across the entertainment, media, and social worlds also joined the celebration — signaling the importance and anticipation surrounding this new Dallas destination.

A New Home for Fandom

This Dallas opening follows a similar entertainment concept that launched on the East Coast earlier this year, marking a major step in expanding permanent, in-person storytelling destinations across the U.S. With another major location planned in Las Vegas, the model is signaling a new era of fan engagement — one that moves far beyond the screen.

Visitors are invited to enter through a dramatic, visual welcome moment that blends nostalgia with modern design. Once inside, they’ll find vibrant spaces filled with interactive set pieces, playful surprises, and a design aesthetic made for phone-in-hand exploration.

Inside the Experience

HOUSE Dallas delivers a wide range of offerings, including:

• 🎮 Immersive Story Experiences — Interactive adventures inspired by hit entertainment properties, featuring physical challenges, narrative gameplay, and theatrical set environments.
• 🍔 Full-Service Dining — A casual restaurant offering creative comfort foods and themed cocktails designed to spark conversation and social sharing.
• 🛍️ A Curated Retail Shop — Exclusive apparel, collectibles, and locally inspired pieces available only at this location.
• 🤳 Photo-Driven Installations — Iconic environments built for fans to capture and share standout visual moments.

The result is a space that blurs the line between reality and fiction — part playground, part museum, part adventure game.

A Win for the City

For Dallas, HOUSE represents more than entertainment. It signals a shift in how major properties interact with local communities — breathing new life into existing retail architecture, drawing both tourism and local traffic, and creating jobs across hospitality, operations, and creative fields.

The opening is already generating buzz among fans, families, and travelers looking for something refreshingly new — proof that the city continues to evolve as a cultural and entertainment hub.

Welcome Home

Whether guests come to play, dine, shop, or explore, HOUSE Dallas is built around one resonant message: everyone belongs here.

Bold, inviting, adventurous — this is more than an attraction.
It’s a destination.
It’s a celebration.
It’s a home.

And it’s officially open. For more information, please visit www.netflix.com/house.