Honoring the Legacy: Celebrating ‘The Coils Been Coiling’ and Your Crown’s Natural Beauty

Natural Hair Care Routine: Deep Conditioning, Protective Styling, and Moisture Tips for Healthy Coils

Video courtesy of African Pride

The coils been coiling long before we had names for them. They’ve been spiraling skyward through generations of mothers, aunties, and big sisters who knew the secret language of oil and water, of patience and pride. Now, as African Pride launches its powerful new campaign, The Coils Been Coiling, we’re reminded that our hair journey isn’t just about products—it’s about honoring the wisdom passed down through loving hands and celebrating the beauty that’s always been there.

The Beauty of Your Natural Texture

African Pride’s latest campaign celebrates the rich legacy of Black hair traditions while inspiring a new generation to embrace their natural coils. Whether you’re rocking tight 4C coils, bouncy 4A curls, or anywhere in between, your texture is uniquely yours—a crown that deserves to be celebrated and cared for.

Your coils aren’t just hair; they’re history, heritage, and a whole lot of magic. Because of the texture and coiling of Black hair, natural oils produced on the scalp don’t easily travel down to the ends of hair strands as they do with straighter textures. This means your beautiful coils need a little extra love to stay hydrated, healthy, and thriving.

The Moisture Mission: Your Hair’s Best Friend

Let’s talk about what your coils really crave: moisture, moisture, and more moisture. This isn’t just a suggestion—it’s the foundation of healthy natural hair care.

Deep Conditioning Is Non-Negotiable

To maintain moisture in natural Black hair, deep conditioning once a week is recommended. Think of this as your hair’s weekly spa day. A good deep conditioner penetrates your strands, restoring flexibility and preventing that dreaded breakage. Set aside time each week—maybe Sunday evenings while you’re catching up on your favorite show—to give your coils this essential treatment.

The Art of Sealing

Here’s the secret the OGs knew: moisturizing isn’t the same as oiling. Natural oils like jojoba oil (which is technically a wax) can help bring balance to the scalp, making oily areas less oily and dry areas more moisturized. After you moisturize with your water-based products or leave-in conditioner, seal that goodness in with natural oils like:

  • Jojoba oil – the closest thing to your scalp’s natural sebum
  • Castor oil – helps draw moisture to your hair and scalp
  • Coconut oil – excellent for sealing in hydration
  • Argan oil – lightweight and nourishing

Apply these oils to damp hair after moisturizing to lock in that precious hydration.

Gentle Handling: Treat Your Coils Like the Treasures They Are

Black hair tends to be more delicate and prone to dryness, especially Type 3 (curly) and Type 4 (coily) categories. This means how you handle your hair matters just as much as what you put on it.

Detangling With Love

Always detangle gently, starting from the ends and working your way up to the roots. Use a wide-tooth comb or, even better, your fingers. Apply a deep conditioner to the ends of coily or afro-textured hair to detangle and soften, taking sections of hair and gently holding them at the mid-lengths to avoid tension at the roots.

Washing Wisdom

For most people with Black hair, washing every 1-2 weeks is sufficient. Over-washing strips your hair of those precious natural oils you’ve been working so hard to preserve. When you do wash:

  • Use sulfate-free shampoos that won’t strip your hair
  • Focus on cleansing your scalp rather than scrubbing your strands
  • Follow up immediately with a moisturizing conditioner
  • Consider co-washing (using conditioner only) between shampoo sessions

Heat? Use It Wisely (Or Not at All)

Excessive heat styling can damage Black hair, leading to dryness, breakage, and split ends. The women who came before us styled beautiful hair without constant heat, and you can too.

Heat-free styling methods like:

  • Twist-outs and braid-outs for defined curls
  • Bantu knots for spiral curls
  • Roller sets for volume and bounce
  • Protective styles that give your hair a break

If you do use heat, always apply a heat protectant and keep temperatures moderate. Your hair will thank you for the restraint.

Protective Styles: Rest and Growth

Protective hairstyles like braids, twists, and locs minimize hair manipulation and exposure to environmental damage, promoting healthy hair growth. These styles aren’t just trendy—they’re practical wisdom.

Popular protective styles for 2025 include:

  • Knotless box braids – gentler on your scalp with less tension
  • Two-strand twists – simple, versatile, and perfect for beginners
  • Passion twists – bohemian flair with a natural-looking texture
  • Goddess braids – chunky, elegant, and powerful
  • Faux locs – temporary style that celebrates the beauty of locs

Important reminder: Taking breaks between protective styles allows your hair and scalp to recover, preventing issues like traction alopecia. Give your hair at least a week to breathe between styles, and use that time to deep condition and treat your coils.

Maintaining Your Protective Style

Keep your hair moisturized 1-2 times a week while wearing protective styles using a leave-in conditioning spray or water followed by your favorite moisturizer. Don’t forget to:

  • Wear a satin bonnet or sleep on a satin pillowcase at night
  • Apply oil to your scalp to prevent dryness and itching
  • Keep your edges gentle—don’t let styles pull too tightly

Nighttime Care: Protect While You Rest

Your nighttime routine is just as important as your daytime one. Cotton pillowcases create friction that leads to frizz, dryness, and breakage. Invest in a satin or silk pillowcase, or wrap your hair in a satin bonnet before bed. This simple step makes a huge difference in maintaining moisture and reducing damage.

Embracing Your Journey

Actress Brandee Evans, who partnered with African Pride for the campaign, stated: “I’ve always believed in celebrating our hair and the women who made it possible for us to stand taller in our truth”.

Your natural hair journey is exactly that—a journey. There will be good hair days and learning days. You’ll discover which products your coils love and which styles make you feel most like yourself. Give yourself grace as you learn.

Caring for natural Black hair is at the nexus of self-love, self-care, and self-confidence. Every twist you twist, every deep conditioning session, every protective style you install is an act of honoring both yourself and the legacy of all the women who came before you.

The Bottom Line

The coils been coiling. They always have, and they always will. Your natural texture is beautiful, resilient, and worthy of celebration—just as it is. By understanding your hair’s unique needs and giving it consistent care, you’re not just maintaining your hair; you’re participating in a tradition of self-love and cultural pride.

Remember what the OGs knew: healthy hair isn’t about having the “right” curl pattern or length. It’s about nourishing what you have with patience, consistency, and love. Your coils are perfect. They just need you to show up for them the way generations of women have shown up for theirs.

So go ahead—moisturize those coils, protect those ends, and wear your crown with the pride it deserves. Because the coils been coiling, and they’re just getting started. 🌟


Ready to celebrate your coils? Share your natural hair journey and the wisdom passed down to you. Tag your hair heroes and keep the legacy coiling forward.  Products are also available through African Pride’s TikTok Shop, further expanding the brand’s digital footprint.


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