Where archival prints, island spirit, and modern resort style collide

Photo Courtesy Lilly Pulitzer

KEY WEST, FLORIDA – NOVEMBER 19: A model walks the runway at the Lilly Pulitzer Spring 2026 Key West Runway Show at Casa Marina Key West on November 19, 2025 in Key West, Florida. (Photo by Arun Nevader/Getty Images for Lilly Pulitzer)

Few American fashion houses capture joy quite like Lilly Pulitzer. For more than six decades, the brand has embodied an effortless optimism—one rooted in vivid color, playful prints, and the promise of sunshine. For Spring/Summer 2026, Lilly Pulitzer returns to where it all began, staging a radiant “Brand Homecoming” runway show in Key West that honors its storied past while confidently stepping into the future.

Founded in 1959, Lilly Pulitzer transformed resort wear into a way of life. What began as bold, breezy silhouettes designed to withstand Palm Beach heat evolved into a cultural signature—an unmistakable blend of confidence, ease, and escapism. That legacy was on full display in Key West, the birthplace of Lilly’s original print house, where the brand reconnected with its roots amid lush tropical landscapes and bohemian charm.

KEY WEST, FLORIDA – NOVEMBER 19: A model walks the runway at the Lilly Pulitzer Spring 2026 Key West Runway Show at Casa Marina Key West on November 19, 2025 in Key West, Florida. (Photo by Arun Nevader/Getty Images for Lilly Pulitzer)

The Spring/Summer 2026 collection is a love letter to the archives. Every look features reissued prints drawn directly from the brand’s vintage vault, thoughtfully reimagined through a modern lens. Familiar motifs return with renewed vibrancy, updated silhouettes, and refreshed palettes that feel both nostalgic and unmistakably now. It’s a reminder that true style doesn’t age—it evolves.

“Our heritage is our greatest strength,” shared Chief Creative Officer Mira Fain. “This collection celebrates the artistry and optimism that Lilly Pulitzer has championed for 65 years, while reinterpreting archival prints for today’s woman.”

CEO Michelle Kelly echoed the sentiment, noting that the return to Key West was deeply intentional. “This is where our story began. Bringing Spring 2026 here is a celebration of our roots—print, place, and the enduring joy that defines the brand.”

KEY WEST, FLORIDA – NOVEMBER 19: Designer Mira Fain and models walk the runway at the Lilly Pulitzer Spring 2026 Key West Runway Show at Casa Marina Key West on November 19, 2025 in Key West, Florida. (Photo by Arun Nevader/Getty Images for Lilly Pulitzer)

The homecoming extended beyond the runway. On the evening prior, Lilly Pulitzer’s granddaughter, Lilly Leas Ferreira, alongside actress and author Mariel Hemingway, hosted an intimate dinner honoring legacy, creativity, and the brand’s long-standing connection to the arts. Surrounded by cultural figures and creative collaborators, the gathering felt less like an event and more like a familial toast to a shared history of expressive style.

That spirit of immersion continues with the unveiling of two newly redesigned oceanfront suites at Casa Marina Key West, Curio Collection by Hilton. Designed by Amanda Reynal Interiors, the “Stay Like Lilly” suites feature hand-painted artwork and original prints from Lilly’s 1960 archives—a living, breathing extension of the brand’s timeless resort glamour. Available to book through November 15, 2026, the suites invite travelers to experience Lilly Pulitzer not just as fashion, but as a feeling.

Ultimately, the Spring/Summer 2026 “Brand Homecoming” is exactly that—a return to everything that makes Lilly, Lilly. Bold color. Timeless design. And an unwavering belief that joy, like great style, is always in season. www.lillypulitzer.com.