The Lip Moment We’ve Been Waiting For: Revlon’s Super Lustrous Ultra™ Lipstick Has Landed — and Only Ulta Has It

Photo Credit Revlon | Beauty Editorial

There are lipstick launches, and then there are moments. Revlon’s latest offering — the Super Lustrous Ultra™ Lipstick — is undeniably the latter. Dropping exclusively at Ulta Beauty, this is the kind of beauty news that makes you abandon your cart, head straight to the nearest Ulta, and spend a very indulgent hour swatching every shade on the back of your hand.

A Legacy, Reimagined

Revlon’s Super Lustrous franchise is practically woven into the fabric of American beauty culture. For decades, it has been the lipstick that sat on vanity tables across generations — the one your mother wore, the one you borrowed without asking, the one that somehow always made you feel a little more put-together. Now, Revlon is daring to evolve it.

The Super Lustrous Ultra™ isn’t just an update — it’s a reinvention. Taking everything that made the original iconic (that creamy, kissed-from-within color payoff, that comfortable wear) and dialing it up with a formula that speaks to today’s beauty obsessives. Think bolder pigmentation, an elevated finish, and the kind of lasting wear that keeps up with your actual life.

Why the Ulta Exclusive Matters

In a beauty landscape overflowing with options, exclusivity still means something. And this launch landing first — and only — at Ulta Beauty is a signal worth paying attention to.

Ulta has cemented itself as the destination for beauty lovers who want prestige and mass, trend-forward and classic, all under one roof. It’s where discovery happens. Pairing that energy with one of the most storied drugstore lip franchises in history creates something genuinely exciting: accessibility with intention.

Shopping at Ulta also means perks — Ultamate Rewards points on your purchase, knowledgeable beauty advisors on hand to help you find your perfect shade, and the ability to browse the full collection in person before you commit. For a color category as personal as lipstick, that in-store experience is everything.

Made for the Woman Who Means It

The Super Lustrous Ultra™ speaks to a woman who has opinions about her lip color. She’s not grabbing whatever is on sale — she’s choosing deliberately, she’s layering, she’s matching her lip to her mood. The formula rewards that intentionality. Rich pigment deposits color evenly from the first swipe, while the ultra-smooth texture glides on without feathering or fading into nothing by noon.

Whether you’re reaching for a barely-there nude that still manages to look expensive, a classic red that borrows from old Hollywood and has absolutely no intention of giving it back, or a deep berry that announces you before you even enter the room — this collection delivers.

The Verdict

Revlon has always known how to make a lipstick that sells. What’s different here is that they’ve made one that stays — on your lips, in your mind, and very likely, as a permanent fixture in your makeup bag. The Ulta exclusivity makes the hunt feel special, the formula makes the find feel worth it.

Head to your nearest Ulta Beauty or ulta.com to shop the Super Lustrous Ultra™ Lipstick collection. Consider yourself warned: you will not leave with just one.

Available exclusively at Ulta Beauty in stores and online at ulta.com.