The Bronx rapper trades bars for bottles with a scent as bold as her brand

Photo courtesy of Revlon

In Ha Mood, the Bronx-born superstar’s first-ever fragrance, officially launched today under her new global partnership with Revlon Fragrances, marking the next chapter in a career that’s moved at breakneck speed since her 2022 breakout. Named for one of her most recognizable records, the eau de parfum isn’t just a licensing deal with her name slapped on the label — it’s a full-bodied extension of the confidence and unbothered swagger that made her a household name.

Main Character Energy, Bottled

Ice Spice worked directly with the Revlon Fragrances team to shape a scent that feels less like a celebrity add-on and more like a mood board turned liquid. She described the process as pulling her world into something people can actually wear, aiming for a fragrance that reads feminine but carries the same boldness she brings to her music.

The result is a Floral Fruity Amber composition that opens with what the brand calls the Queen Royale Accord — a berry-forward blend layered with pear and wild raspberry, created exclusively for her. From there, it settles into a heart of rose, plum blossom, and magnolia before landing on a warm base of vanilla, magenta moss, and amber. Three perfumers — Adriana Medina, Christine Hassan, and Carine Certain Boin — collaborated on the formula, a detail Revlon is framing as a celebration of female-led fragrance work.

Even the packaging tells a story: a soft pink bottle with a sculptural silhouette, a butterfly-inspired bow at the neck, and an emerald-cut cap finished with Ice Spice’s signature script. It’s a bottle built to be seen on a vanity — and, more importantly, on a For You Page.

The Rollout Was the Real Flex

If the fragrance itself is main-character energy, the launch strategy was pure internet fluency. In Ha Mood debuted as the first brand ever launched through Ulta Beauty’s TikTok Shop, with Ice Spice serving as the retailer’s first-ever celebrity LIVE co-host. That event alone pulled in massive concurrent viewership and millions of impressions, priming a limited drop in late July ahead of today’s full national rollout.

It’s a savvy move — meeting her audience exactly where they already are, rather than asking them to come to her. Revlon’s fragrance leadership framed the partnership as sitting at the intersection of culture, commerce, and conversation, and honestly, it’s hard to argue otherwise when the launch numbers speak for themselves.

Where to Get It

In Ha Mood is available now exclusively at Ulta Beauty — both on Ulta.com and via TikTok Shop — with national in-store availability starting August 23rd. It comes in three sizes: 0.33 FL OZ ($28), 1.0 FL OZ ($58), and 3.4 FL OZ ($79).

The LUSH Take

Ice Spice joins a growing wave of Gen Z and millennial artists translating their personal brand into beauty — but what sets In Ha Mood apart is how tightly the scent, the story, and the rollout all tie back to her actual identity. This isn’t a fragrance with her name on it. It’s a fragrance that sounds like her.

Whether it becomes a signature scent for a new generation or just another celebrity release remains to be seen — but if the TikTok Shop numbers are any indication, In Ha Mood already has fans lining up to find out.

In Ha Mood is available now at Ulta Beauty. This article is independent editorial coverage and is not sponsored.

For more information, visit revlon.com. Follow @revlon on Facebook, X and Instagram.