H&M Hits the Slopes in Style with Perfect Moment

This holiday season, H&M climbs to new heights of winter style, joining forces with Chamonix-born label Perfect Moment for an après-ski capsule. The collection is a blend of performance and polish. Think voluminous, down-filled outerwear, statement knitwear, and striking separates designed to be layered and loved. It’s winter dressing with altitude – and attitude.

NEW YORK, November 6, 2025 — This holiday season, H&M is taking fashion to new heights. The Swedish giant has joined forces with Perfect Moment—the Chamonix-born luxury ski and lifestyle brand beloved for its performance-meets-glamour aesthetic—to unveil a winter capsule that celebrates the thrill of the slopes and the chic of après-ski.

Launching on December 2, 2025, the 28-piece collection reimagines alpine style for both the chalet and the city. Think down-filled puffers, sleek ski pants, plush knits, and snow-kissed accessories that glide effortlessly from mountain to metropolis. The mood? Sport-luxe with a touch of glacial glamour.

“We’ve loved translating our distinct brand DNA into a perfect après-ski capsule for H&M,” says Jane Gottschalk, Creative Director and Founder of Perfect Moment. “Working with the teams in Stockholm has been a highlight moment to remember. I can’t wait to see our community of Moment Makers bring it all to life.”

From burgundy faux-fur puffers to star-print jackets cinched with jacquard belts, and buttery leather ski pants with a subtle bootcut, each piece channels the brand’s signature blend of nostalgia and performance. There’s also an irresistible loop-knit cardigan trimmed in stripes, and a cozy burgundy knit twinset for those who prefer lounging fireside to carving fresh powder.

“We’re thrilled to be collaborating with Perfect Moment on this winter collection—it’s unexpected, dynamic, and sure to spark excitement,” adds Ann-Sofie Johansson, H&M’s Creative Advisor and Head of Design for Womenswear. “The silhouettes are glamorous yet laid-back—just like après-ski—but there’s a real edge with the leather, faux fur, and textured knits.”

The accessories make just as much of a statement: moon boots in tall faux fur or padded nylon, pom-pom hats, wraparound sunglasses, and an oversized mohair scarf splashed with Perfect Moment’s signature North Star print.

The color palette is pure alpine indulgence—anchored in black, white, and silver, punctuated by deep burgundy and icy blue. Materials range from lurex knit and cashmere blends to merino wool and faux leather, balancing performance with polish. Details such as oversized hoods, waist toggles, and jacquard trims keep functionality in focus while embracing high-fashion flair. http://H&M.com.