Time in Motion: rag & bone Debuts Its First-Ever Premium Watch Collection

By Calandria Parker

In a seamless fusion of New York grit and Milanese finesse, rag & bone steps into a new era. This fall, the brand that redefined downtown cool unveils its first-ever Fall/Winter 2025 premium watch collection—a bold expansion of its design vocabulary and a testament to its ongoing partnership with Sequel.

For over two decades, rag & bone has distilled the spirit of New York City—its rhythm, rebellion, and relentless drive—into clothing that blurs the line between effortless and intentional. Now, that energy finds a new expression: timepieces that capture the cadence of urban life.

The collection is divided into three signature style categories—Casual, City, and Urban—each reflecting a facet of the brand’s design DNA. The Casual line channels laid-back sophistication with understated dials and supple, Italian leather straps certified by the Leather Working Group (LWG). The City pieces exude quiet confidence, balancing industrial minimalism with polished precision. Meanwhile, the Urban range embraces rag & bone’s rebellious heart—sleek, bold, and unapologetically modern.

Designed in Milan, the watches combine European craftsmanship with rag & bone’s distinctly American sensibility. Every detail has been considered: sapphire crystal for enduring clarity, intricate movements for accuracy, and sustainable materials that mirror the brand’s evolving ethos of conscious luxury.

As the world turns faster than ever, rag & bone reminds us that style, like time, is about the moments that endure. This collection isn’t just about keeping time—it’s about defining it. rag & bone