Photo Credit Elpidio Loffredo
There’s a difference between a brand that calls itself luxury and one that can point to a workshop, a supplier list, and a paper trail. Elpidio Loffredo belongs to the second category.
The house opened as a small boutique in Milan in 2013, built by Elpidio Loffredo, who grew up around fur — the trade runs in his family, and he took what he inherited and turned it into a company with its own point of view. That point of view is specific: fur, leather, and Loro Piana cashmere, cut with clean, essential lines and finished entirely in Italy, from the tanning of the hides to the hardware.
By 2019, the work had gotten official recognition — an award from the Chamber of Commerce for the brand’s commitment to Made in Italy production. That’s not a marketing line; it’s a credential, and it tracks with how the company sources materials. Elpidio Loffredo buys its leathers and skins only from certified suppliers regulated for eco-sustainability, and holds to international standards for animal protection across the supply chain. The brand has also drawn a hard line against synthetic fur — pointing out that nylon- and acrylic-based “fur” is a petroleum product that doesn’t biodegrade, which undercuts any claim to being the eco-friendly option.
What started as one Milan address has since expanded into showrooms in Moscow, Almaty, Hanoi, and Seoul — a footprint that says the appetite for this level of craftsmanship isn’t confined to one market. The current collection includes mink jackets with hoods, fox, chinchilla, and sable pieces, and colorways that move past the expected — honey mink, black-cross green and blue — alongside made-to-measure options built in-house for clients who want a fit that’s entirely their own.
Strip away the language of luxury and what’s left is a company still run by a family of maestri pellicciai — master furriers — whose hands are the actual product. That’s the story LUSH keeps coming back to: not the price tag, but the process behind it.
Add it up and the résumé speaks for itself: a Milan boutique that opened its doors in 2013, working exclusively in fur, leather, and Loro Piana cashmere, designed and produced entirely in Italy. A Chamber of Commerce recognition in 2019 for that Made in Italy commitment. Leather and skins sourced only from certified, eco-regulated suppliers. And a reach that now runs from that original Milan address out to showrooms in Moscow, Almaty, Hanoi, and Seoul — proof that a house built on one family’s hands can still travel.
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