Some collaborations are built for headlines. Others feel like a conversation between two companies that already speak the same language. Superga x Pasqua belongs to the second group.

Announced from Verona on September 30, 2026, Superga x Pasqua is the first collaboration between Superga, the historic Italian footwear brand founded in Turin in 1911, and Pasqua Wines, a Veronese winery with a strong global vision and a contemporary soul. It’s a first for both companies, and it brings together two houses that have spent a hundred years building their stories.

Sneakers and wine don’t share a shelf, but they share a spirit. Both are rooted in craft, in knowing how to make something well and make it look effortless. This project cuts across fashion and wine to celebrate the Italian lifestyle: a way of living that values style, pleasure, and tradition without taking itself too seriously.

Each company is committed to carrying its century-long story into the future and out into the world. That’s the challenge for any heritage brand: how to honor the past without being trapped by it. Instead of looking backward, Superga and Pasqua are combining their legacies to create something that feels fresh, distinctive, and irresistibly cool.

At LUSH, we love when style stretches beyond the closet. The best of Italian living has always been about the whole picture: what you wear, what you pour, and who you share it with. Superga x Pasqua is a reminder that great taste doesn’t belong to one category. www.pasqua.it